Anya Hindmarch Service Station Pop-Up!

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Walking up to the third-floor car park of Selfridges, I found the Anya Hindmarch Service Station Pop-Up shop which showed her Autumn/Winter 2016 Diversion Runway collection.

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The pop-up shop was inspired by the M25 with items to purchase such as car accessories, personalised orange high vis jackets, bumper stickers, bags and clutches. As well as purchasing items, there was a hot car wash photo booth where you can have your photo taken in the ‘Anya Hindmarch’ designed car. Then the Little Chef snack bar next to this made it complete.

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The classic Anya Hindmarch bags were designed with British motorway signs as you would see on the roads and motorways. These cool handbags will make your wardrobe complete and different to anybody else’s!

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This was one of the best pop-up shops I have seen with a creative idea of the venue and marketing!

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‘My Favourite Sale’

my favourite sale

I am working for an exciting new company, ‘My Favourite Sale’. This is a fashion social media website that can be shared amongst friends, colleagues and family. Shoppers who purchase something on sale on the high street as well as online can share their experience, photos and comments with other keen shoppers!

This is perfect if you have bought something recently or intend to buy in the future, let’s see it!

We want to see your unique style of clothing as well as what we can save our money on whilst getting great styling ideas!

‘Shop.Post.Share’

Never miss a sale and lets get started! http://www.myfavouritesale.com/ 

Get your friends to post too and let me know on bethanyhirschberger@hotmail.co.uk once you have posted!

Fragrance Trend Adverts for 2014/15…

There are many trends for 2014/15 in fragrance adverts.

The setting and scene trends are water and nature. Many brands have used these trends to advertise their fragrances including Calvin Klein, Tom Ford, Bvlgari and Dolce and Gabbana.

Tom Ford - 'water'

Tom Ford – ‘water’

Dolce&Gabbana - 'water'

Dolce&Gabbana – ‘water’

Marc Jacobs - 'nature'

Marc Jacobs – ‘nature’

Estee Lauder 'nature'

Estee Lauder ‘nature’

Many actors, supermodels and musicians have started to model for fragrance adverts as this could allow more consumers to buy these products. Some of these include Chris Pine, Kate Moss, Cara Delevingne, Alicia Keys and Gwyneth Paltrow.

Gwyneth Paltrow for Hugo Boss

Gwyneth Paltrow for Hugo Boss

Julia Roberts for Lancome

Julia Roberts for Lancome

Gender is another trend for fragrance ad’s. Gender equality is a macro trend for 2014/15 and currently, male and female are becoming more equal in society. We can tell this from these different adverts…

Reveal

Reveal – Calvin Klein

Karl Lagerfeld

Karl Lagerfeld

Throughout last year and this year, perfume bottles are becoming more unusual and many brands are producing whimsical bottles to create uniqueness for their fragrances and brands.

Moschino Fragrance

Moschino Fragrance

Girl by Pharrell Williams

Girl by Pharrell Williams

Lastly, the arrangement and position of the bottle in many of the latest fragrance ads have been positioned in the right side of these perfume adverts. This may be because it is the first place the consumer looks at.

B.Balenciaga

B.Balenciaga

Intenso by Dolce&Gabbana

Intenso by Dolce&Gabbana

Macro Trends of 2014/15

This week, in one of my seminars, we had to identify the macro trends for 2015.

The macro trends that my team and I came up with were:

  • Ageing society
  • Healthy lifestyle
  • Nutrition
  • Gender equality
  • Sustainable
  • Rural violence
  • Technology
  • Less is more
  • Recession – financially
  • Niche vs mass
  • Religion

These macro trends relate to what’s happening in the world today and they can relate to the fragrance market which is what we are studying.

We then had to relate these trends to the key communication codes from dominant to emergent.

Tradition and heritage

Geographical – less specific

Generic/universal – unique/special

Gender specific – gender neutral

Anti-technology – technology

Purity and trust

Eastern – western

White – monochromatic/black

Straight-forward names – abstract names

Gender specific – gender neutral

Once this was completed, we had to identify any fragrance adverts and pinpoint the key clichés from them.

Urban v Rural

‘These buildings are blocking my sunlight’

‘These buildings are blocking my sunlight’

‘This pollen is making me sneeze’

‘This pollen is making me sneeze’

‘I am not even tensing, this is natural’

‘I am not even tensing, this is natural’

‘The perfumes up here’

‘The perfumes up here’

Fragrance Adverts

We were set a task in my seminar today to analyse the components of a fragrance ad, put the ads into categories of communication codes and we had find out other life style industries that have produced powerful and innovative communication adverts.

To start off, in teams of 4, we split our magazine tear sheets up into two piles containing:

  1. Location with narrative
  2. Location without narrative
Location with narrative

Location with narrative

Location without narrative

Location without narrative

The next two piles were of:

  1. Studio with narrative
  2. Studio without narrative
Studio with narrative

Studio with narrative

Studio without narrative

Studio without narrative

We then decided to split these tear sheets up into ‘colours’.

  1. Statement colours
  2. Black and white
  3. Warm colours
Statement colours

Statement colours

Black and white

Black and white

Warm colours

Warm colours

Many of these adverts tell a story and you can tell this by the colours they use, some of the adverts stand out more than others.

Using the same tear sheets of fragrance ads, we organised them into 4 categories:

  1. Sensuality and indulgence
  2. Trust and honesty
  3. Humour and kitsch
  4. Tradition and heritage

Sensuality and indulgence

sens

Many fragrance ad’s have sensuality and indulgence; this includes passionate and exotic images. Examples of this includes Ann Summers, La Senza and Victoria Secret.

Trust and honesty

trusy

Trust and honesty perfume ad’s include Miss Dior, Daisy by Marc Jacobs and Issey Miyake. This is because most of these campaigns are natural and spiritual.

Humour and kitsch

humour

These perfume tear sheets consist of theatrical and ironic fragrance ads. Examples of these would be Rita Ora for DKNY, Lancôme and Moschino.

Tradition and heritage

trad

Tradition and heritage contain romance, vintage and class including Modern Muse by Estee Lauder, Candy by Prada and Chloe.

Finally with these 4 categories we tried to think of as many brands that relate to them.

Sensuality and indulgence – Ann Summers, Victoria Secret and La Senza.

Trust and honesty – Simple, Marks and Spencer’s, Johnsons, Dove, Ace & Jig which is an authentic sustainable fashion brand.

Humour and Kitsch – Fosters, Snickers and Crusha.

Tradition and heritage – Chanel, Marks and Spencer’s and Canon and Nickon.

I enjoyed sorting these fragrance ads into different categories and it then got me realising how many fragrance adverts there actually are!

Reflective Blog

As a term at university has already gone by, I can now reflect on myself over the course.

I have learnt many things about myself and know what certain topics I have enjoyed as well as my strengths and weaknesses in this area.

I have enjoyed learning how to use Photoshop and trying out the different tools to create my colour and brand moodboards. I played around with the colour manipulation which I didn’t know how to do before starting this course. Along with Photoshop, I also liked writing about the Next Big Thing brand as this allowed me to find out more information about a brand I was really interested in and I got to look at all aspects of it including visuals.

Writing a regular blog post is something that I have had to get used to on this course. As well as a new writing style, I have also had to remember to keep them updated. This is something that I have enjoyed more as the course has gone on. In addition to this I have become more organised with my work.

Creativity is something that I feel I need to work on, particularly my presentation layouts. Although I have enjoyed using Photoshop, I need to work on how to use it more thoroughly to learn new skills in order for me to have full advantage of this programme and what it could be used for.

Next term, I need to constantly keep reading the required reading that is given to us as this will extend my knowledge along with learning how to use different software’s.

Overall, I have started to learn the skills required for this course and am looking forward to developing them in further modules in term 2.

Designer Decades – Moodboard

mooodboard

This assignment has been to design a moodboard on a specific fashion era and I have chosen the ‘Designer Decades’ from 1980-2008.

I have chosen this era as I find it interesting to see how the fashion has evolved over this time and how the designers are still designing and clothing and accessories today as well as which designers are still around.

As the 80s was a time of colour, I have chosen the background of the texts to be different and vibrant colours to make the board look effective and stand-out. I have included some designers as well as some of their iconic designs. The images are angled whilst still being in a square block to make a visual impact which are easily recognisable.

I have decided to put the designers that I felt are very influential of the fashion industry on this moodboard.

In 1981, David and Elizabeth Emanuel created Princess Diana’s wedding dress when she married Prince Charles. I thought this was the most beautiful dress with the puffed sleeves and the long train!

Polo Ralph Lauren opened the flagship store in 1984 in New York. Anna Wintour became the editor-in-chief at American Vogue in 1988 and is still there designing the fashion bible today.

In 1990, Vera Wang opened her own Design Salon in New York selling her amazing bridal gowns. Marc Jacobs won the Council of Fashion Designers of America’s award for Women’s Designer of the Year in 1992. (Marc Jacobs is one of my favourite designers and particularly love his perfumes!)

In 1996-2011, John Galliano was head designer at the House of Dior. As well as this in 1997, the Fendi Baguette Bag started to appear. Lastly in 2008, Michelle Obama wore a dress by Jason Wu at the Inaugural Ball.

These designers have become celebrities (I always see Anna Wintour with celebrities like Kim Kardashian on Instagram and in magazines!)

Along with this in 1990, Calvin Klein’s underwear collection became so big and famous that the collection was known by the designer’s name.

I enjoy looking at all of these designers and look forward to seeing their new collections.